The New Public: Professional Communication and the Means of...

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The New Public: Professional...

The New Public: Professional Communication and the Means of Social Influence

Name: The New Public: Professional Communication and the Means of Social Influence
ISBN: 9780521484930

Leon H. Mayhew

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Professional specialists have come to dominate public communication, and the modern public of the Enlightenment has been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory that bridges Talcott Parsons and JÜrgen Habermas. He concludes that the present social order is unstable because good-faith, two-way discourse has been undermined.

Categorie:

Business & Economics - Sales & Marketing

Anno:

1997

Casa editrice:

Cambridge University Press

Lingua:

english

Pagine:

348

ISBN 10:

0521484936