Persuasive Imagery: A Consumer Response Perspective

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Persuasive Imagery: A Consumer Response Perspective

Linda M. Scott, Rajeev Batra

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Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective.

Categorie:

Business & Economics - Sales & Marketing

Anno:

2003

Casa editrice:

Routledge

Lingua:

english

Pagine:

463

ISBN 10:

0805842020

ISBN 13:

9780805842029

Collana:

Advertising and Consumer Psychology

File:

PDF, 7.34 MB

IPFS:

,

english, 2003

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