Wine, Food, and Tourism Marketing

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Business & Economics
Wine, Food, and Tourism Marketing

Wine, Food, and Tourism Marketing

Name: Wine, Food, and Tourism Marketing
ISBN: 9780789001061

C Michael Hall

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I was very disappointed with this book. It is not a practical how-to guide in any way shape or form. Rather, it is a collection of academic journal articles. Maybe you can find some interesting stats for a marketing plan, but if you're looking for a comprehensive, practical guide to marketing your wine business, this is not it.

Categorie:

Business & Economics

Anno:

2003

Edizione:

Casa editrice:

Haworth Hospitality Press

Lingua:

english

Pagine:

193

ISBN 10: